98Twelve: A Brand Experience Rooted in Authenticity and Excellence
98Twelve is a premium extra virgin olive oil brand, deeply connected to its origins in the sun-kissed mountains of southern Spain. Sourced from ancient olive trees and irrigated solely by natural rainwater, 98Twelve embodies centuries of tradition, purity, and nature's finest essence. The brand is not just about olive oil; it's about capturing and sharing a lifestyle of authenticity, health, and exquisite taste.
Services
Graphic Design
Category
Food & Beverage
Client
98Twelve
Brand Challenge
Create a cohesive and immersive brand experience that reflects the rich heritage, quality, and natural purity of 98Twelve olive oil. The branding needed to convey a sense of timelessness, luxury, and connection to the Mediterranean environment — while also standing out in a competitive market.
Solution Overview
I took a comprehensive approach, managing the brand's full creative scope including:
Logo design and brand identity
Packaging design with a minimalist, elegant aesthetic
Product photography highlighting natural textures and Mediterranean light
Supporting materials and lifestyle imagery that evoke a warm, authentic atmosphere
Visual Identity
The 98Twelve logo combines classic serif elements with modern bold typography, balancing heritage with contemporary appeal. The monochromatic color palette and clean lines enhance a premium feel, while the careful layout emphasizes clarity and sophistication.
The packaging features a unique rectangular bottle design with minimalist typography, enabling the product to stand out on shelves while reflecting the brand's natural purity and authenticity.
Packaging Design
The packaging uses muted tones inspired by natural materials — matte white bottles with sleek black caps, paired with simple but informative labeling that highlights origin, product type, and premium quality. The design references ancient craftsmanship through subtle details and textured finishes.
Photography & Lifestyle
The photography captures natural Mediterranean light, rustic textures, and fresh ingredients like olives and herbs. The images showcase the olive oil in use — paired with fresh bread and wine, embodying an authentic Mediterranean dining experience.
The lifestyle shots reinforce the brand story: authenticity, health, and the pleasure of simple, natural living.
Brand Messaging
Key messaging focuses on the heritage and care behind each bottle of 98Twelve olive oil:
"Immerse yourself in the essence of nature"
"Sourced from ancient olive trees nestled in sun-kissed mountains"
"Each drop embodies centuries of history and purity"
"A journey of authenticity and excellence"
This language reinforces trust, quality, and a connection to nature.
Impact & Results
The comprehensive branding package positions 98Twelve as a leader in the premium olive oil market, appealing to discerning consumers seeking quality, heritage, and authenticity. Early market feedback highlights:
Strong brand recognition and differentiation
Positive consumer perception of quality and authenticity
Elevated brand presence across retail and digital channels
The 98Twelve brand experience merges time-honored tradition with modern design sophistication. Through thoughtful identity, packaging, photography, and storytelling, the brand invites consumers to savor the richness of Mediterranean culture and the finest extra virgin olive oil.
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.